Meet the man who dressed a pregnant Beyonce: Exclusive HT Brunch interview

Monitoring down clothier Peter Dundas is simple: you could possibly observe him on Instagram for a ringside view to his wanderlust, which might take you from Paris to Rome, his studios in London and the seashores of Miami in only a few days.

However, to truly pin him down is troublesome. On the time of this Zoom name, he’s in Greece dwelling an island life in lockdown, although he’s hoping to return to his London studio quickly.

The 51-year-old designer has been on the artistic helm of Emanuel Ungaro, Emilio Pucci and Roberto Cavalli. Three years in the past he arranges his personal self-funded label, Dundas World, along with his companion in enterprise and life, Evangelo Bousis, who he describes because of the one with the corporate and technique savvy.

“Without him, I couldn’t have begun the label,” says Dundas. His garments discuss of a lifestyle; they’ve a really feel of high-octane bohemian glamour served with a beneficial facet serving to of rock stylish. This has been his signature all through his profession.

A pregnant Beyoncé was the label’s first muse, sporting Dundas World to the Grammys in 2017, a beaded, artwork deco-inspired gold robe. Her gown was hand-embroidered with cherubs, her lyrics and even her personal picture: it was a mural.

A pregnant Beyoncé in a Dundas World creation on the Grammys, 2017; Peter Dundas along with his companion Evangelo Bousis; Dundas, 4, getting a hair-cut.

Dundas’s debut assortment was offered on the posh e-commerce platform, Moda Operandi, taking a “seasonless” method to trend from the beginning. The label was not a part of the standard trend week system, and the model additionally didn’t put money into bricks-and-mortar shops however had travelling flagships, which popped up in vacation spots resembling Mykonos and even in international trend cities resembling New York and Los Angeles, marrying the net world with the offline.

The language Dundas spoke appeared international to trend then, however, now it’s the vocabulary that each model seems to be utilizing. “Once I launched Dundas World, we have been beginning with a clean web page. We appeared on the market and felt this made sense,” says the designer.

The ladies of Dundas world

Like each trend label, Dundas World has made some pivots throughout these single instances. Dundas’s model has thought for its uncommon event put on, however not too long ago launched Dundas Lively and shortly will add loungewear and an eyewear assortment.

“What this pandemic has finished is velocity up the method of what’s taking place in trend. There was a necessity to handle the fact of how folks reside right now,” says the designer. His recommendation to different impartial designers at this second is to be “consumer-centric”.

“India appears so vibrant, refreshing, and completely different to the Nordic lifestyle, which is reserved” -Peter Dundas.

Dundas has a real understanding of who his ladies are and have dressed a few of the world’s most glamorous ladies, together with Michelle Obama, Zendaya and Kim Kardashian West. Priyanka Chopra, Isha Ambani, Deepika Padukone and Natasha Poonawalla are all additionally #DundasGirls. One in every of Deepika’s most memorable pink carpet appearances was in a custom-made voluminous robe with an outsized black bow, plunging neckline and sweeping practice, worn on the Cannes Movie Pageant final 12 months.

Dundas has met Deepika and her husband Ranveer Singh and says they’re some of the fun-loving he has ever met. Since he believes his label is for the “love of life”, it’s not shocking that so most of the ladies he attire reside the jet-set life. That features Natasha Poonawalla, whom he has recognized since his days at Pucci.

For these in trend, there is no such thing as an extra vital evening out than The Metropolitan Museum of Artwork’s Costume Institute’s opening evening ball, popularly generally known as the Met Gala. It takes place in New York on the primary Monday in Could. Final 12 months, Natasha attended the gala in an embellished silver mini gown worn with a removable voluminous ice blue skirt – she appeared like a really modern-day princess (see Cowl Story).

“Natasha is fabulous to work with and made an actual entrance within the gown, but it was sensible and simple to maneuver in,” remembers the designer. He describes her as “an ideal unofficial ambassador for India”.

A love affair with India

It comes as no shock that Dundas enjoys dressing Indian ladies: his love of India is evident in his collections. He first got here to India earlier than he joined Christian Lacroix as head designer in 2000 and travelled throughout the nation from Varanasi to the backwaters of Kerala.

“I really like the colours of India, the traditions, the meals and the folks. It appears so vibrant, refreshing, and completely different to the Nordic lifestyle, which is reserved,” says Dundas. A lot of his creations use craft methods from the nation. “With regards to Indian crafts, I’ve gluttony, I get pleasure from all of it,” he says. It took 50 Indian embroiderers (karigars) to assist Beyonce’s Grammy gown, and Dundas made sure to credit them in all his interviews. Not many European trend homes discuss India – the function of this nation’s crafts in worldwide trend is underplayed for a lot of causes. Dundas says, “European trend would look very completely different without the attractive craftsmanship they get from India.”

He’s in fixed contact with the embroidery homes he works inside Mumbai and has teamed up with quaran-T. An initiative arranges by Swedish model incubator Bozzil and famed Mumbai embroidery home Saks India to launch a charitable T-shirt label that may characteristic the paintings of designers, celebrities and trend college students in help of the karigars.

The voice of the trend

Throughout this time of lockdown, the trend has come out as a business that’s keen to lend its voice to help many causes from migrant employees to #BlackLivesMatter. It has additionally come underneath the highlight itself for not being inclusive sufficient. “We actually are all in the identical boat,” says Dundas. “All of us have to try to be extra inclusive. Style is a social reflection, and now we have the chance to be frontrunners.”

In fact, this has been a tough time for all manufacturers in trend. “Massive manufacturers have the challenges of huge retail networks being in bother, and younger firms have money move points,” says the designer.

Dundas remembers that he joined Pucci in 2008, throughout the recession. “If instances are miserable, don’t make miserable garments,” advises Dundas. He believes trend ought to all the time be a few feel-good issues, whereas additionally being conscious of the circumstances of the world. Which implies that whereas his label could now be loungewear, you possibly can count on it to have that signature Dundas’ Glamazon’ vibe.

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